Welcome 👋

The AI Marketing ROI Calculator is a fast, demo-style estimator designed to help you understand how much additional revenue and profit your business could generate by being included in AI answers (such as ChatGPT, Google AI Mode, and other AI-driven search experiences).

This tool focuses on commercial impact — not rankings.

It uses local lead-generation benchmarks, your average job value, and realistic conversion assumptions to project what AI visibility could mean for your bottom line.

What Is AI Marketing ROI?

AI Marketing ROI refers to the additional leads, jobs, revenue, and profit your business could earn when AI assistants recommend you to high-intent customers.

These are the kinds of questions AI is already answering:

• “Who should I call for an emergency plumber near me?”

• “Recommend a good dentist in my area.”

• “Which electrician services Brisbane businesses?”

• “Who can clean my house today?”

When AI includes your business in these answers, the traffic is:

• High intent

• Pre-qualified

• Ready to convert

If AI doesn’t include you, that revenue opportunity goes to competitors.

Why This Calculator Matters

Many businesses invest in SEO, ads, and websites — but AI-driven discovery changes the economics.

AI traffic behaves differently:

• Fewer clicks, but higher intent

• Fewer comparisons

• Faster decisions

If you’re recommended by AI:

• You can gain incremental leads without increasing ad spend

• You improve ROI from existing marketing

• You capture demand competitors never see

This calculator helps you estimate what that upside could be.

Step-by-Step: How to Use the ROI Calculator

Step 1: Enter your current numbers

Provide your best estimates for:

• Current leads per month

• Close rate (%)

• Average job value

• Gross profit margin

• Current monthly marketing spend

If you’re unsure, the default values are realistic for most local service businesses.

Step 2: Choose a benchmark profile

Select a scenario that reflects your market:

• Conservative – cautious uplift

• Typical – balanced, realistic growth

• Aggressive – strong AI inclusion impact

This adjusts how much of the projected lift converts into real jobs.

Step 3: Adjust the AI visibility lift

Use the slider to model the impact of:

“What if my business was consistently included in AI answers?”

This represents incremental demand, not total traffic.

Step 4: View your ROI projection

The calculator instantly shows:

• Projected extra leads per month

• Projected extra booked jobs

• Estimated additional revenue

• Estimated additional gross profit

• ROI compared to your current marketing spend

You can adjust inputs live to test different scenarios.

Understanding Your Results

What the projections reflect

Your results are based on:

• Incremental leads from AI-driven discovery

• Your real-world conversion rate

• Your average job value

• Your actual margins

This shows commercial upside, not vanity metrics.

How to interpret ROI

• Positive ROI → AI visibility likely improves profitability

• High ROI → AI inclusion could outperform ads

• Low ROI → Opportunity exists, but optimisation is needed

The goal is not “traffic” — it’s profitable demand.

Next Step: Get Help Improving AI Visibility

This calculator is a demo estimator.

A full AI marketing strategy goes deeper and identifies:

• Where AI demand already exists in your market

• Why competitors may be getting recommended instead

• What changes unlock the fastest ROI

• How to become the business AI consistently chooses

👉 When you’re ready, click “Get Help Improving AI Visibility” to speak with us.

FAQ

Is this calculator accurate?
It provides realistic projections using industry benchmarks, but results will vary by location, competition, seasonality, and service quality.

How often should I use it?
Any time you’re evaluating marketing spend, considering AI optimisation, or reviewing growth opportunities.

What if the numbers look small?
Even small monthly gains compound quickly — especially when AI traffic does not require higher ad spend.

Disclaimer

Disclaimer: This AI Marketing ROI Calculator is a demo tool only and provides indicative projections based on user inputs and general benchmarks. It does not guarantee results. For a full manual AI visibility and ROI assessment, please contact us.